A 2021 Plumb Club survey revealed what was, at the time, a new trend among jewelry consumers: self-purchasing. Nearly half of all women surveyed said they look to buy jewelry for themselves for a special occasion, while about a quarter said they don’t need any reason at all to buy a new piece of jewelry. As self-care becomes the norm, buying jewelry becomes a great way for people to treat themselves and accentuate the joy in life. Looking good is feeling good—does anyone need a reason other than that?

Once you start building a jewelry collection, it can be hard to stop. You can’t own it all, so the next best thing is to pick out a handful of versatile pieces that you can wear together or separately to make every day sparkle.

More is More

A single Dee Berkley piece looks great as the focal point of any look, but the real fun begins when you start stacking rings in white, yellow, and rose gold or layering colorful beaded bracelets. More colors and more texture means more fun! Experiment with the ways different colors

Colors for Any Mood

We love pieces that can be whatever you need them to be. Whether you’re feeling playful and casual, relaxed and cozy, or classic and sophisticated, our pieces are great for every mood, every day. It’s all about how you style it. Complementary colors—colors on opposite sides of the color wheel, like red and green or blue and orange—bring out joy and a sense of playfulness.

Feeling more sophisticated than playful? Shift the vibe with different color combinations. Analogous colors offer something a little more moody or earthy. If classic elegance is more your thing, black agate and gold make for a striking combination, while lighter colors combined with gold offer a more subtle sophistication.

Discover Your Style

Throw out the old rules about who gets to wear what. Jewelry is for every gender, age, and body type. The only rule is that if it looks good and you feel confident wearing it, it is for you.

“Fashion fades, style is eternal.”  Yves Saint Laurent’s maxim has been repeated so many times it’s almost a cliché, but like most clichés, it is true. The stylist’s job is to bring out what’s already inside the customer, to help them become the brightest version of themselves. It’s their story, their style.

What’s your everyday sparkle? Tag us on Instagram @deeberkleyjewelryand share your most creative, refreshing, and adventurous Dee Berkley looks.